Recently saw that he serach results provided by google,
have "sponsored links" at the top. These links are
being marked in a different color. But the color usually
used is very faint, and it is not so obvious at first time,
whether the link is an ad or not.
Earlier google used to put the ads in a column, on the
right side of the page, they still do, but it seems to
generate more ad revenue, google, is now putting
them at the top of the search results. Today they
are putting 2 results, some day later, they will
increase it. Think of it, by default 10 results are
displayed. 2 ads for 10 is about 15%. And you thought
google was ethical ?
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